Overview
- What will happen to the White House press briefing room in Trump Administration?
- Trump’s last press conference was in July
- Favors addressing public directly, through Twitter and YouTube
- Not obligated to hold press conferences
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- FDR preferred radio
- JFK preferred television
- No recent President has been as openly derisive of press as Trump
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- Has called press: scum, lowlifes, the lowest form of life
- Will corporate America co-opt the press tactics of Trump?
- Wouldn’t most CEOs rather avoid “facing the press” in the wake of a bad quarter?
- Why not just Tweet an explanation directly
- 2016 word of the year: “post-truth”
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- World where objective facts matter less in shaping public opinion than appeals to emotion and personal belief
- Apparently, those in corporate PR are fielding questions from clients about how to adapt their communication style for the “age of Trump.”
- Change is in the air and big corporations know it
- Pew survey in October:
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- 5% of people have “great deal of trust” in media
- 33% in military
- 24% in medical scientists
- 4% in business leaders
- 3% in elected officials
- Trump did not invent this scenario, the internet did
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- Push for 24 hours news
- Growing illiteracy
- Shortening attention spans
- Ease of social media
- Click bait headlines
- Customizable newsfeeds
- What you want to know trumps what you ought to know
- Shrinking civil discourse
- Shrinking common ground among Americans
- Trump knew the media could not afford to NOT cover him
- Welcome to a post-truth era where facts matter less
- Think for a moment what the world can do with that
- Stocks took a breather last week but rotation toward domestic growth is intact
- Brent crude has surged in price
- Expectation of rising inflation lifted 10-yr treasuries to 17 month high
- Rising inflation must be accompanied by rising growth
- All eyes are on 2017 to see whether that growth comes
- Meanwhile, China has been outperforming the US markets
- An inward looking US is good for China looking for an opportunity for a power grab